The Communication Advertising and Marketing (CAM) Education Foundation is a charity founded in the late 1960's and a 100% subsidiary of the Chartered Institute of Marketing (CIM).
The CAM Foundation exists to:
promote for the general benefit of the public the advancement of communication, advertising and marketing education at all levels
provide educational facilities, both general and specialised, for persons taking part in or intending to take part in the communication, advertising and marketing processes
assist in the improvement of educational and training standards
The CAM portfolio of digital marketing qualifications were withdrawn from the market in 2016, with final assessments taking place in June 2018. The new strategic direction for the CAM Foundation will be shared in 2019.
The CAM Foundation is a charity, governed by a board of up to seven trustees. All trustees have professional experience in advertising, marketing and communications and offer their time voluntarily.
Luan Wise was appointed chair in February 2019, taking over the role from Peter Standing