Additional Reading Lists

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Synoptic Reading List

• Arikan, A. (2008) Multichannel marketing:metrics and methods for on and offline success. Indianapolis, John Wiley & Sons.
• Bird, D. (2007) Commonsense, direct and digital marketing. 5th edition. London, Kogan Page.
• Bradley, N. (2010) Marketing research: tools and techniques. Oxford, Oxford University Press.
• Brown, E. (2010) Working the Crowd: Social Media Marketing for Business. British Informatics Society Ltd. Swindon, UK
• Chaffey, D. (2009) E-business and e-commerce management: strategy, implementation and practice. 4th edition. Harlow, FT Prentice Hall.
• Chaffey, D. et al (2008) Internet marketing; strategy, implementation and practice. 4th edition. Harlow, Prentice Hall
• Chaffey, D., Smith, P.(2008) eMarketing eXcellence: planning and optimising your digital marketing. 3rd edition, Oxford, Butterworth Heinemann.
• Clifton, B. (2010) Advanced web metrics with Google analytics. 2nd edition. Indianapolis, John Wiley & Sons.
• Comm, J. and Burge, K. (2009) Twitter power: how to dominate your market one tweet at a time. US, John Wiley & Sons.
• Dann, S. & Dann, S.  (2011)  E-Marketing: Theory and Application. Palgrave Macmillan
• Evans, D. (2010) Social media marketing: an hour a day. Indianapolis,Wiley Publishing.
• Frick, T. (2010) Return on Engagement: Content, Strategy, and Design Techniques for digital Marketing: A Web Designer's Field Guide to Digital Marketing. Focal Press, Elsevier, Oxford
• Gay, R. et al (2007) Online marketing: a customer-led approach. Oxford, Oxford University Press.
• Kaushik, A. (2007) Web analytics: an hour a day. Indianapolis, John Wiley & Sons.
• Kirby, J, and Marsden, P. (2006) Connected marketing: the viral, buzz and word of mouth revolution. Oxford, Butterworth Heinemann.
• Kutcher, A., Solis, B. (2011)  Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, New Jersey, John Wiley & Sons.
• Miller, M (2011) B2B Digital Marketing: Using the Web to Market Directly to Businesses. Que Biz-Tech, Pearson Education, USA
• Miller, M. (2011) The ultimate web marketing guide. Que Pearson Education, USA
• Moran, M. and Hunt, B. (2008) Search engine marketing: driving search traffic to your company's website. 2nd edition. Harlow, Prentice Hall.
• Peterson E. T (2004) Web analytics demystified: a marketer’s guide to understanding how your web site affects your business. Celilo Group Media, USA
• Peterson E. T (2005) Web site measurement hacks. O Reilly & Associates.
• Philips, D. and Young, P. (2009) Online public relations: a practical guide to developing an online strategy in the world of social media. London, Kogan Page.
• Qualman, E. (2011) Socialnomics: How Social Media Transforms the Way We Live and Do Business New Jersey, John Wiley & Sons.
• Reed, J  (2011) Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More. Pearson Financial Times Series, Harlow, UK
• Ryan D., Jones,C. (2011) The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement Kogan Page
• Ryan, D. and Jones, C. (2009) Understanding digital marketing. London, Kogan Page.
• Scoble, R. and Israel, S. (2006) Naked conversations: how blogs are changing the way businesses talk with customers. New Jersey, John Wiley & Sons.
• Scott, D.M. (2010) The new rules of marketing and PR: how to use news releases, blogs, podcasts, viral marketing and online media to reach buyers directly. Chichester, John Wiley & Sons.
• Sheldrake, P. (2011) The Business of Influence: Reframing Marketing and PR for the Digital Age. New Jersey, John Wiley & Sons.
• Singh, N., Pereira, A.(2005) The Culturally Customized Web Site. Elsevier
• Sterne, J. and A. Priore (2000), Email Marketing: Using Email to Reach your Target Audience and Build Customer Relationship, John Wiley and Sons, Inc, New York
• Strauss J, El-Ansary, Frost RD (2011) E- Marketing. 6th ed Prentice Hall
• Thomas B., Housden, M. (2011) Direct and Digital Marketing in Practice A&C Black Publishers Ltd London
• Trott, P. (2008) Innovation management and new product development. 4th edition, Harlow, FT/Prentice Hall.
• Viney, D. (2008) Get to the top on Google: tips and techniques to get your site to the top of search engine rankings – and stay there. London, Nicholas Brearley.
• Weber, L. (2011) Everywhere: Comprehensive Digital Business Strategy for the Social Media Era New Jersey, John Wiley & Sons.
• Wind, J. and Mahajan, V. (2001) Digital Marketing: Global Strategies from the World’s leading experts. John Wiley and Sons
• Young, A. (2011) Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age) Palgrave Macmillan, USA