Benefits of a Digital Qualification

We are living in the digital era and there has never been a better time to be informed. The new Diploma in Mobile Marketing, Diploma in Digital Marketing and Diploma in Managing Digital Media from the CAM Foundation, awarded by The Chartered Institute of Marketing, will give you specialist knowledge to understand and manage this area with confidence.Whether you want to take a step towards a new career, increase your scope and experience or whether you want to understand the buzz words and know how to turn them into marketing strategies, the bottom line is you need to be informed about digital marketing and its tools.Gaining an understanding of what digital marketing is and how to handle  successful digital media campaigns will bring recognition and rewards to you and your company.

Who studies for a CAM qualification?

Students come from right across the spectrum of agency, client and  supplier backgrounds. They work in marketing, advertising, public relations,  the media, market research, sales promotion and direct marketing in both  private and public sectors.Anyone who works in a role that involves marketing communications,  particularly in the digital forum, stands to benefit from gaining a CAM  professional qualification in digital marketing.

You will gain

• In depth knowledge of all the key elements needed for planning and executing integrated campaigns
• Far greater breadth of knowledge and competence than work experience alone can ever provide
• Up to date, relevant knowledge of both the theory and the reality of present and future digital marketing communication practice

How employers can benefit

All qualifications awarded by The Chartered Institute of Marketing have been designed following focus groups and feedback from employers. They have speci-fied the skills and competencies that marketers should have in order to do their job and contribute to the objectives of the organisation. These digital qualifica-tions are no exception. Upon completion, your employer will benefit in the following ways:

Apply your learning
You will have knowledge and skills which can be immediately relevant to your work situation.

Work while you learn
Assessments are usually based on an organisation of your choice so your employer may benefit from work you have achieved during your studies.

Stay industry-wise
Taught by industry practitioners, our qualifications will ensure that you are kept abreast of new approaches and regulations in industry, from new technology to the increase regulation around marketing activity

Organise your time
Flexible study options means you can minimise time out of the office and fit around other personal and work commitments