Digital Marketing Essentials
This unit aims to provide candidates with the skills and knowledge necessary for digital marketing within organisations. The four sections are: Digital Tools, Planning, Implementing and monitoring. Teaching and assessment covers SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics in the form of VOC, A/B Tests and Usability studies. Legislations, regulations and codes of practice are examined.
The CAM Foundation - Educating Marketing Communications Professionals for over 30 years
The CAM Foundation
Moor Hall, Cookham, Maidenhead
Berkshire, SL6 9QH UK
Telephone: +44 (0)1628 427120
Email: cam@cim.co.uk
Company no: 977606
Charity registration no: 313423