Digital Marketing Planning
The unit aims to provide programme members with the skills and knowledge to understand the fundamental planning concepts for an online organisation together with key factors in implementation, measurement and evaluation of successful campaigns. Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer‐centric communications in an increasingly multi‐channel environment (e.g Mobile).
The unit will consider a range of environmental factors both internal and external (e.g. Legal) that will shape and influence the digital marketing planning process. Various e‐business models will be explored. In addition, similarities and differences covering the mix elements in traditional and digital marketing will be addressed along with issues such as relationship marketing, permission and consumer concerns around privacy, trust and security.
The CAM Foundation - Educating Marketing Communications Professionals for over 30 years
The CAM Foundation
Moor Hall, Cookham, Maidenhead
Berkshire, SL6 9QH UK
Telephone: +44 (0)1628 427120
Email: cam@cim.co.uk
Company no: 977606
Charity registration no: 313423