Diploma in Digital Marketing

Our CAM Diploma in Digital Marketing gives you information on what digital marketing is about, the buzz words and main trends. It covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.

Learning outcomes

Appraise different planning approaches and marketing environmental factors that influence online marketing activity
Discuss key stages in online development using relevant business models
Analyse the way in which the Internet has changed the marketing mix elements and how organisations employ them creatively in the digital environment
Apply relevant tools and concepts to measure and monitor an annual online marketing plan

Syllabus & reading lists

Our syllabus & reading lists will provide you with a complete overview of the content and structure of the CAM Diploma in Digital Marketing, together with a list of core and supplementary reading texts.

The syllabus & reading lists contain a summary of each unit’s characteristics, overarching learning outcomes and the mark weighting that has been allocated to each – a good indicator of how much time to spent on each topic.

Syllabus and Reading list

Find enough time to study

Take advice from your tutor about how much time you should give to your studies, for attending college (if your mode of learning requires this) and for reading and personal study. It is hard to give precise guidelines because everyone is different, and the amount of personal study required, increases as you progress up the levels of the qualification, but the total amount of study time required should be considered. We recommend:

Qualification	Study hours (Guided learning/contact hours plus personal study) per unit	Total for qualification
CAM Diploma in Digital Marketing	40 GLH + 60 = 100hrs (ratio:1:1.5)	100×4 = 400 hrs

Assignments

DateUnits assessed by assignmentNature of tasks

Please contact your Study Centre	Digital Marketing Essentials	Assignment comprising of three compulsory tasks. Task one is worth 30% of the marks and has a word count of 1,200 words. Task two is worth 40% of the marks and has a word count of 1,600 words. Task three is worth 30% of the marks and has a word count of 1,200 words. Total word count: 4,000 words
Please contact your Study Centre	Digital Marketing Planning	Assignment comprising three compulsory tasks. One is worth 10% of the marks. Task two is worth 70% of the marks. Task three is worth 20% of the marks. Total word count: 4,000 words
Please contact your Study Centre	Marketing and Consumer Behaviour (double unit)	Assignment comprising of five compulsory tasks, weighted 25%, 15%, 30% and 15% respectively. Total word count: 6,000 words

Hints and tips on writing assignments

Senior Examiners’ Reports

The Senior Examiners’ reports are available free of charge, you will find these very helpful in your preparation for your assessments. It is good to familiarise yourself with the format of questions, how subjects might be tested and Senior Examiners’ comments on how well (or not) questions were answered; all of this information is useful in preparing yourself for what to expect when completing your assignments or siting exams. The Senior Examiners’ reports also flag up emerging trends and possible topics in their ‘future themes’, so it is worth looking at these as well.

Digital Marketing Essentials
December 2009 June 2010 December 2010/March 2011

Digital Marketing Planning
December 2009 June 2010 December 2010/March 2011

Marketing and Consumer Behaviour
December 2009 June 2010 December 2010

Primary links

Qualifications