Diploma in Hospitality and Tourism Marketing

The Diploma in Hospitality and Tourism Marketing provides learners with an introduction to the key concepts and principles of services marketing as they apply to the hospitality, travel and tourism industries.

Learning outcomes

• Use the marketing mix to achieve success
• Collect relevant consumer data and use it to improve marketing performance
• Write a marketing plan, conduct an audit, set budgets, and identify marketing objectives

Syllabus & reading lists

Our syllabus & reading lists will provide you with a complete overview of the content and structure of the CAM Diploma in Digital Marketing, together with a list of core and supplementary reading texts.

The syllabus & reading lists contain a summary of each unit’s characteristics, overarching learning outcomes and the mark weighting that has been allocated to each – a good indicator of how much time to spent on each topic.

Syllabus and Reading list

How much will it cost?

To take this qualification you need to be a Studying Member. Cost: £140 per year (£85 if you live outside of the UK and Western Europe)

Assessment fees for the three units are:

• Marketing and Consumer Behaviour (Assignment) £85
• Hospitality and Services Marketing (Assignment) £85
• Tourist Motivation and Behaviour (Assignment) £85

Find enough time to study

Take advice from your tutor about how much time you should give to your studies, for attending college (if your mode of learning requires this) and for reading and personal study. It is hard to give precise guidelines because everyone is different, and the amount of personal study required, increases as you progress up the levels of the qualification, but the total amount of study time required should be considered. We recommend:

Assignments

Hints and tips on writing assignments