Diploma in Managing Digital Media

The Diploma in Managing Digital Media is about putting digital marketing into practice. Doing the work, running the digital campaigns and what you need to be aware of. This qualification also looks at the fast changing landscape of social media and emerging trends.

Learning outcomes

Explain the changes that have been brought about by the advances in digital communication techniques
Explain contemporary digital concepts and identify how these changes challenge and compliment the conventional forms of communication
Apply the tools available to measure the effectiveness of digital campaigns and recommend appropriate methods to a given situation

Syllabus & reading lists

Our syllabus & reading lists will provide you with a complete overview of the content and structure of the CAM Diploma in Managing Digital Media, together with a list of core and supplementary reading texts.

The syllabus & reading lists contain a summary of each unit’s characteristics, overarching learning outcomes and the mark weighting that has been allocated to each – a good indicator of how much time to spent on each topic.

Syllabus and Reading list

Find enough time to study

Take advice from your tutor about how much time you should give to your studies, for attending college (if your mode of learning requires this) and for reading and personal study. It is hard to give precise guidelines because everyone is different, and the amount of personal study required, increases as you progress up the levels of the qualification, but the total amount of study time required should be considered. We recommend:

Qualification	Study hours (Guided learning/contact hours plus personal study) per unit	Total for qualification
CAM Diploma in Managing Digital Media	40 GLH + 60 = 100hrs (ratio:1:1.5)	100×4 = 400 hrs

Exams

Advertising

2 hour exam
Part A is compulsory and worth 50% of the marks
Part B has four questions from which students have to select two. Each question is worth 25% of the marks

Public Relations

2 hour exam
Part A is compulsory and worth 50% of the marks
Part B has four questions from which students have to select two. Each question is worth 25% of the marks

Hints and tips on exams

Exam Timetable June 2011

Date	Time	Subject
Wednesday 8 June 2011	9.30 – 11.30	121 – Public Relations
Wednesday 8 June 2011	14.00 – 16.00	123 – Advertising

Assignments

Date	Units assessed by assignment	Nature of tasks
Please contact your Study Centre	Integrating Digital media and Branding	Assignment comprising of two compulsory tasks, each worth 50%. Each task has a word count of 2,000 words Total word count: 4,000 words
Please contact your Study Centre	Implementing Digital Campaigns	Assignment comprising of three compulsory tasks. Task one is worth 25% of the marks and has a word count of 1,250 words. Task two is worth 50% of the marks has a word count of 1,500 words. Task three is worth 25% of the marks and has a word count of 1,250 words. Total word count: 4,000 words

Hints and tips on writing assignments

Senior Examiners’ Reports

The Senior Examiners’ reports are available free of charge, you will find these very helpful in your preparation for your assessments. It is good to familiarise yourself with the format of questions, how subjects might be tested and Senior Examiners’ comments on how well (or not) questions were answered; all of this information is useful in preparing yourself for what to expect when completing your assignments or siting exams. The Senior Examiners’ reports also flag up emerging trends and possible topics in their ‘future themes’, so it is worth looking at these as well.

Integrating Digital Media and Branding
December 2009 June 2010 March 2011

Implementing Digital Campaigns
June 2010 March 2011

Public Relations (PR)
December 2009 June 2010

Advertising
December 2009 June 2010

Primary links

Qualifications