Diploma in Marketing Communications

The CAM Diploma in Marketing Communications will give you an in-depth understanding of the range of communication methods you can use to meet business objectives – from marketing, advertising and Public Relations (PR) to direct marketing and Sales promotion.

Learning Outcomes

Develop marketing communications and brand support activities based on your understanding of market and consumer behaviour
Demonstrate the skills needed to devise, execute and analysis a PR plan
Explain the roles of direct marketing and sales promotion, as well as manage and maintain a marketing database
Demonstrate good all-round knowledge of the advertising industry, and how good advertising is applied in practice
Understand the role of all media (including digital) in effective marketing

Syllabus & reading lists

Our syllabus & reading lists will provide you with a complete overview of the content and structure of the CAM Diploma in Marketing Communications, together with a list of core and supplementary reading texts.

The syllabus & reading lists contain a summary of each unit’s characteristics, overarching learning outcomes and the mark weighting that has been allocated to each – a good indicator of how much time to spent on each topic.

Syllabus and Reading list

Find enough time to study

Take advice from your tutor about how much time you should give to your studies, for attending college (if your mode of learning requires this) and for reading and personal study. It is hard to give precise guidelines because everyone is different, and the amount of personal study required, increases as you progress up the levels of the qualification, but the total amount of study time required should be considered. We recommend:

Qualification	Study hours (Guided learning/contact hours plus personal study) per unit	Total for qualification
CAM Diploma in Marketing Communications	40 GLH + 60 = 100hrs (ratio:1:1.5)	100×4 = 500 hrs

Exams

Advertising	2 hour exam Part A is compulsory and worth 50% of the marks Part B has four questions from which students have to select two. Each question is worth 25% of the marks
Public Relations	2 hour exam Part A is compulsory and worth 50% of the marks Part B has four questions from which students have to select two. Each question is worth 25% of the marks
Direct Marketing and Sales Promotion	2 hour exam Part A covers aspects of the whole syllabus and is compulsory. It is worth 50% of the marks Part B covers Sales Promotion and has two questions from which students have to select one. The question is worth 25% of the marks. Part C covers Direct Marketing and has two questions from which students have to select one. The question is worth 25% of the marks

Hints and tips on exams

Exam Timetable June 2011

DateTimeSubject

Tuesday 7 June 2011	9.30-11.30	122 – Direct Marketing and Sales Promotion
Wednesday 8 June 2011	9.30 – 11.30	121 – Public Relations
Wednesday 8 June 2011	14.00 – 16.00	123 – Advertising

Assignments

DateUnits assessed by assignmentNature of tasks

Please contact your Study Centre	Integrated Media	Assignment comprising four compulsory tasks, each weighted 25%. Total word count: 4,000 words (1,000 words per task).
Please contact your Study Centre	Marketing and Consumer Behaviour (double unit)	Assignment comprising of five compulsory tasks, weighted 25%, 15%, 30% and 15% respectively. Total word count: 6,000 words

Hints and tips on writing assignments

Senior Examiners’ Reports

The Senior Examiners’ reports are available free of charge, you will find these very helpful in your preparation for your assessments. It is good to familiarise yourself with the format of questions, how subjects might be tested and Senior Examiners’ comments on how well (or not) questions were answered; all of this information is useful in preparing yourself for what to expect when completing your assignments or siting exams. The Senior Examiners’ reports also flag up emerging trends and possible topics in their ‘future themes’, so it is worth looking at these as well.

Marketing and Consumer Behaviour
December 2009 June 2010 March 2011

Public Relations (PR)
December 2009 June 2010

Direct Marketing and Sales Promotion
December 2009 June 2010

Advertising
December 2009 June 2010

Integrated Media
June 2010

Primary links

Qualifications