Diploma in Managing Digital Media
Media planning has become increasingly difficult in recent years. There has
been an explosion of the ways in which consumers are contacted both
digitally and through conventional media such as print, radio and television.
Convergence of media creates new problems and opportunities for brands.
This new and exciting qualification looks at digital channels and their
suitability for inclusion in a media plan. Search Engine Optimisation (SEO),
display advertising, email marketing, viral marketing, online PR, affiliate
marketing and social media are all explored in detail. It also looks at digital
metrics and related legislation, regulation and codes of practice. This diploma
will provide you with invaluable knowledge and skills to manage digital marketing
and communications campaigns.
It will also look at the fast changing landscape of social networking through all
digital media including mobile, and the part it plays within the digital mix.
Future trends are an important element to the qualification and will be
regularly updated. It will consider Web 4.0, new influence models and the
growing impact of neuroscience.
The CAM Foundation - Educating Marketing Communications Professionals for over 30 years
The CAM Foundation
Moor Hall, Cookham, Maidenhead
Berkshire, SL6 9QH UK
Telephone: +44 (0)1628 427120
Email: cam@cim.co.uk
Company no: 977606
Charity registration no: 313423