Implementing Digital Campaigns
This unit will equip candidates with the skills to deliver digital communications projects. The unit will cover four distinct areas, namely; digital concepts, projct delivey, campaign control and evaluation, and future trends.
The concepts to be explored include web 2.0‐3.0, social networking, blogging, and subscription based communications models. The project delivery section will look at digital KPIs, web mapping and Google analytics. Control and evaluation will cover digital supply chain management, cost control and digital creative assessment. The future trends section, which will be regularly updated, will consider web 4.0, new influence models and the growing impact of neuroscience.
The CAM Foundation - Educating Marketing Communications Professionals for over 30 years
The CAM Foundation
Moor Hall, Cookham, Maidenhead
Berkshire, SL6 9QH UK
Telephone: +44 (0)1628 427120
Email: cam@cim.co.uk
Company no: 977606
Charity registration no: 313423