Integrating Digital Media and Branding
Media planning has become increasingly difficult in recent years. There has been an explosion of the ways in which consumers are contacted both digitally and through conventional media such as print, radio and television. Convergence of media creates new problems and opportunities for brands. This unit intends to evaluate all the key channels used for communicating with the customer and to ascertain how they are evolving. At the same time it will look at how integration can take place and evolve, lessening channel conflict and dissonance in communication. Campaigns, which highlight good brand communications in the digital age, will be highlighted and evaluated.
The unit will also look at the fast changing landscape of social networking through all digital media including mobile, and the part it plays within the digital mix. The unit will also consider the key components of a brand and how these can be enhanced through the integration of communication media.
The CAM Foundation - Educating Marketing Communications Professionals for over 30 years
The CAM Foundation
Moor Hall, Cookham, Maidenhead
Berkshire, SL6 9QH UK
Telephone: +44 (0)1628 427120
Email: cam@cim.co.uk
Company no: 977606
Charity registration no: 313423