Diploma in Marketing Communications

This course is an ideal asset for your CV and a great advantage for your marketing career. Our Diploma in Marketing Communications gives you an in-depth understanding of the range of communication methods you can use to meet business objectives. 

This qualification covers the fundamentals of marketing and consumer behaviour, advertising, public relations, direct marketing and sales promotion. You’ll also learn how these marketing elements and digital media can be integrated into a campaign.

Find out more

Content

Five key areas of study

You’ll find the course is broken down into five sections and you’ll gain insightful understanding and be examined in the following areas:

  1. Marketing and Consumer Behaviour (20 credits) -exemptions are available for this unit.
  2. Public Relations (PR) (10 credits)
  3. Direct Marketing and Sales Promotion (10 credits)
  4. Advertising (10 credits)
  5. Integrated Media (10 credits)

Marketing and Consumer Behaviour 

This unit aims to provide candidates with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories and techniques of research and consumer behaviour, and their application to marketing communications.

Public Relations  

The aim of this unit is to provide candidates with an understanding of the role that public relations (PR) play in:

  • Developing, enhancing, defending and promoting an organisation’s, or an individual’s, reputation.
  • Supporting employee communications.
  • Assisting transactions, commercial or otherwise, of an organisation.

The unit will encourage candidates to assess the range of stakeholder relationships that public relations practitioners need to develop and sustain, and examine the various techniques available, including classic and social media, for transmitting messages. It will also provide knowledge of the organisational and professional context in which people working full-time in public relations.

Direct Marketing and Sales Promotion

This unit aims to provide candidates with an understanding of the disciplines and techniques of direct marketing and sales promotion at an operational level, including the knowledge and the skills to apply database and other digital technologies in the development of direct marketing and sales promotion campaigns, within legal and regulatory constraints. The nature and scope of sales promotion is defined as including merchandising, field marketing and point of sale promotion. The role of all of these disciplines within the marketing function is explored.

Advertising

This unit aims to provide candidates with knowledge and understanding of the function of advertising within the marketing mix, communications mix and society. This unit also aims to ensure that knowledge and understanding of the process of advertising, advertising planning and measuring effectiveness are in place.

Integrated Media

This unit aims to provide candidates with knowledge and understanding of the function of different media within the marketing mix and communications mix. This unit also aims to ensure that knowledge and understanding of the process of media selection, planning and measuring effectiveness are in place.

For detailed information and syllabus, please download our course brochure for CAM Diploma in Marketing Communication!

Study options

How can I study?

  • Face to face in a weekly or intensive classroom setting
  • Distance learning online
  • Blended learning (combination of both of the above)

Where can I study?

Course FAQs
  • Do I qualify?

    All candidates must have achieved at least one of the following entry requirements:

    • Suitable competence in a marketing communications role.
    • Any general Bachelor's or Master's degree.
    • A CIM Introductory Certificate in Marketing (Level 2 or 3).
    • An NVQ or SVQ Level 4 in any other subject 
    • An International Baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4.

    If English isn’t your first language, you will also need to provide us with evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.

  • Where can I study?

    The Diploma in Digital Marketing is delivered through a number of study centres in the UK and overseas, accredited by The Chartered Institute of Marketing (CIM), providing tuition and support to students.

    Please note: different study centres offer different options for how to study. Before registering with your chosen centre, please be sure to check that they offer your preferred mode of study.

    Whilst every care is taken to ensure that the establishments are reputable in all respects, their inclusion on the list does not imply recommendation and candidates are advised to make their own enquiries to establish course programmes, fees and past examination achievements.

  • How can I study?

    There are three main ways in which you can study:

    • Face to face i.e. in a classroom setting which maybe held weekly or as intensive sessions
    • Distance learning online
    • Blended learning (a combination of online and face to face)
  • How much time will it take?

    You will be expected to complete approximately 400 hours of study for this level of qualification. This will consist of both personal study and guided learning with your tutor or online learning.

  • How will I be assessed?

    The Advertising unit, PR unit and Direct Marketing and Sales Promotion unit are assessed by examination.

    The Marketing and Consumer Behaviour unit and Integrated Media units are assessed by assignment.

     

    Exams

    Advertising - 2 hour exam 

    Part A is compulsory and worth 50% of the marks 

    Part B has four questions from which students have to select two. 

    Each question is worth 25% of the marks

    Public Relations - 2 hour exam 

    Part A is compulsory and worth 50% of the marks 

    Part B has four questions from which students must select two -each question is worth 25% of the marks

    Direct Marketing and Sales Promotion 2 hour exam 

    Part A covers aspects of the whole syllabus and is compulsory. It is worth 50% of the marks 

    Part B covers Sales Promotion and has two questions from which students must select one - the question is worth 25% of the marks.

    Part C covers Direct Marketing and has two questions from which students must select one -the question is worth 25% of the marks

     

    Assignments

    Marketing and Consumer Behaviour (double unit)
    The assignment comprises of five compulsory tasks, weighted  20%, 10%, 30%, 10% and 30% respectively

    Integrated Media

    The assignment comprises four compulsory tasks, each weighted 25%.

    Total word count: 4,000 words (1,000 words per task)

     

    Total word count: 6,000 words

  • How much does it cost?

    There are three elements which make up the studying cost.

    Tuition Fees
    The tuition fees make up the majority of the costs.  These vary depending on your chosen method of studying i.e. face-to-face or distance learning, and your chosen study centre. We recommend that you contact the study centres to enquire about their tuition fees.

    Assessment Fees
    Assessment fees are £65 per exam and £85 per assignment.

    CIM membership
    To study the qualification you are required to become a member of the CIM. Your membership provides you with a wide range of member benefits including access to marketing resources, studying and professional support, plus career enhancing opportunities such as the Chartered CPD Programme. To study, you will need to join as a Studying member (Affiliate) at a cost of £144. 

  • Exemptions

    If you have previous marketing qualifications, you may be entitled to an exemption. If applicable, this could mean, you only need to study four units for the Diploma in Marketing Communications to achieve your qualification – shortening your study time and reducing your tuition fees.

    Please note:

    • Only one exemption is available per qualification
    • There is an £85 fee to cover the costs of reviewing an application, and if approved, to cover the costs of recognising, accrediting and ratifying a unit from one qualification to another.
    • If you are unsure that an exemption is applicable to your qualification(s), please contact us via the enquiry form, or email us with a copy of your qualification(s). No fees will be incurred for an enquiry.
  • What will I study?

    Please download our course brochure!

Diploma in Marketing Communications