Success Stories

Andrew Cooper

Marketing and Communications Officer
Local Government

What motivated you to start studying for a CAM Digital Marketing qualification?

I have studied a range of CIM qualifications before and this new qualification was the perfect course to further develop my knowledge in the ever-changing online marketing arena. The qualification would show potential employers that I had the latest skills and knowledge for practical use in the workplace.

How has the qualification benefited your job role?

The qualification has enhanced my skills in writing integrated marketing strategies. As I moved from private sector to public sector, this qualification has allowed me to further understand how digital marketing can be used in a range of sectors.

What impact has the qualification had on your career? (or will perhaps have in future)

In the current economic climate, employers are looking for key skills and experience in digital marketing as they receive more and more applications for jobs. I believe having up to date digital marketing qualifications will differentiate my skills from other candidates.

What advice would you have for people starting out in their career?

Marketing as a career path is very competitive; you need to make yourself stand out from all other candidates. You need to ensure that you have a mix of real work experience and the right qualifications to equip you in your job. If you can, get a range of experience in-house and in an agency so that you see all sides of marketing. But above all, you need to be enthusiastic and creative.