For an in-depth understanding of the range of communication methods you can use to meet business objectives.
The essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns, using the latest digital tools and practices.
This unit award provides an introduction to good practice in mobile marketing and explore how it fits within the communications mix. It also looks at ways in which the channel can be maximised and how success in mobile marketing can be measured.
Improving digital marketing performance, using web analytics and social media monitoring techniques.
This unit award aims to provide you with a good understanding of the fragmented nature of media management. It will equip you with the skills and knowledge that are necessary in evaluating and integrating brand propositions both online and offline.