Digital Qualifications Frequently Asked Questions

1. What new qualifications in Digital Marketing does the CAM Foundation offer?
2. What is the unit structure for each qualification?
3. Who are these qualifications for?
4. I have completed the CAM Diploma in Marketing Communications within the last 3 years, do I only need to take the digital units to receive the digital qualification?
5. I have the CIM Professional / Professional Postgraduate Diploma in Marketing, am I exempt from any units of the Digital Diplomas?
6. Does each of the CAM Digital units give me an award?
7. What is the difference between the two digital qualifications?
8. Where can I study for the new digital qualifications?
9. What is the cost of membership and assessment fees for the new digital qualifications?
10. I am already studying for a CAM/CIM qualification or hold a current membership with CIM; do I need to pay extra membership fees for the digital qualifications?
11. What is the assessment methodology for the new digital units?

1. What new qualifications in Digital Marketing does the CAM Foundation offer?
   The CAM Foundation offers two new digital qualifications:
   CAM Diploma in Digital Marketing
   CAM Diploma in Managing Digital Media
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2. What is the unit structure for each qualification?
   CAM Diploma in Digital Marketing
   
   • Digital Marketing Essentials
   • Digital Marketing Planning
   • Marketing & Consumer Behaviour (Double module)

   CAM Diploma in Managing Digital Media
   

   • Integrating Digital Media and Branding
   • Implementing Digital Communications
   • Advertising
   • Public Relations

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3. Who are these qualifications for?
   The new qualifications are designed for those wanting to work in marketing or marketing professionals who want specialist knowledge and understanding of what digital marketing and how it relates to the marketing industry and turn that knowledge into successful marketing strategies. No matter what your role is in your company you will benefit from gaining insight into today’s digital arena.
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4. I have completed the CAM Diploma in Marketing Communications within the last 3 years, do I only need to take the digital units to receive the digital qualification?
   Yes, all graduates of the CAM Diploma in Marketing Communication need only take the digital units to complete their qualification.
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5. I have the CIM Professional / Professional Postgraduate Diploma in Marketing, am I exempt from any units of the Digital Diplomas?
   Yes, as a CIM graduate of the Professional or Professional Postgraduate Diploma you are exempt from the Marketing and Consumer Behaviour Unit of the Diploma in Digital Marketing.
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6. Does each of the CAM Digital units give me an award?
   Yes, by completing each of the CAM Digital modules you receive an Award in that subject. So the Digital Marketing Essentials will give you Digital Marketing Essentials Award upon successfully completing.
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7. What is the difference between the two digital qualifications?
   The Diploma in Digital Marketing gives you information on what digital marketing is about, the buzz words, main trends. It covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice. This is a qualification for anyone who is in Marketing and wants to know what is happening in digital.

   The Diploma in Managing Digital Media is about putting digital marketing into practice. Doing the work, running the digital campaigns and what you need to be aware of. This is for people whose role might involve them working with digital media and implementing strategies that involve digital media. This qualification also looks at the fast changing landscape of social media and emerging trends.
   Some students may consider doing both digital diplomas and cover the whole scope.
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8. Where can I study for the new digital qualifications?

   This year we will be offering the CAM Diploma in Digital Marketing and the CAM Diploma in Managing Digital Media through our selected accredited study centres listed below. Please note that our study centres offer a variety of study methods including distance learning, part time and intensive. You can contact the study centres directly for more information on when their courses are starting.

   UK Centres

   MMC Learning - Manchester Metropolitan University
   Cambridge Marketing Colleges - Cambridge
   The Marketers Forum London - West End, London
   Marketing Tom Media Ltd - Cardiff - Wales
   Cambridge Professional Academy – Cambridge
   Goldcrest Academy - Ashford
   London School of Marketing - London
   Oxford College of Marketing - Oxford
   Capela Travel Training - Royston
   Bloomsbury Business School - London
   Ealing, Hammersmith & West London College - London
   College of Marketing Ability LLP - Peterborough

   International Centres
   Synergy School of Marketing - Colombo - Sri Lanka

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9. What is the cost of membership and assessment fees for the new digital qualifications?
   Membership fee for the CAM Diploma in Digital Marketing and the CAM Diploma in Managing Digital Media is £140 and assessment fees are £85 for assignments and £65 for examinations.
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10. I am already studying for a CAM/CIM qualification or hold a current membership with CIM; do I need to pay extra membership fees for the digital qualifications?
    No, if you have current membership you only need to pay for your assessment fees.
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11. What is the assessment methodology for the new digital units?
    All units are assessed by assignment except for Advertising and Public Relations on the CAM Diploma in Managing Digital Media which are assessed by exam.
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